Karla Jo Helms

The Real Value of Good PR Today

PR as a subject is commonly misunderstood and misused, but if done right can help attain business expansion. If you really want to expand your business in today’s marketplace and have a safe radius to expand it is very important to have a really smart ... Read >

Ethics in PR Can Boost Media Results

Is there such a thing as ethical PR? A good PR campaign is essential to the growth of your business and it is important to ensure the PR strategy is executed properly and professionally so you get the results you are looking for. Part of an effective ... Read >

Making PR Profitable

When done right, PR can create more return for your advertising dollars. The importance of having a well-thought-out PR strategy cannot be overstated. Although implementation of PR strategies can seem effortless to the “naked eye" there are countless ... Read >

The Need for Speed in Crisis-Management PR

Crisis Management PR is a special technology that if not correctly done can do more harm than good. With the Internet and social media being widely used as a speedy form of communications, a news story can literally break within seconds online. This c... Read >

Lazy PR versus First-rate PR

Anyone can “report" news - but real PR can inspire people to move mountains - so how is that done? When it comes to PR there is lazy PR and then there is first-class PR. The different entities which engage in careless PR contribute to the term’s reput... Read >

Why PR is so Misunderstood

How to tell what the correct use of PR is and what can it really do for your business. PR is often misunderstood by the masses and as a result many people are confused by what PR can do and what it cannot do. From my own market research, • A high ... Read >

The Many Facets of Good Business PR

Public Relations is present in every aspect of your business - so where are you coming up short in your image? There is a lot more to public relations than just press releases and media alerts. The whole idea of public relations is based on an idea.... Read >

Traits of a Good Public Relations Professional

How do you find a PR professional that the media will listen to? How do you go about choosing a good PR professional or company? There are many businesses that are in the dark about what makes a good PR professional simply because they are also in the... Read >

PR is More Than Just Writing Press Releases

The power of PR is about using publicity to gain exposure that cannot be rivaled, but how do you hit the nail on the head every time? When people think of PR it has been our experience that they associate the term with simply writing press releases. W... Read >

Understanding How to Attain Critical Mass in PR

The most sought after commodity of PR is when word-of-mouth buzz is like an avalanche and you can’t stop - but how does one go about getting it? PR is all about how you define yourself as a business and how you position yourself and less about selling ... Read >

What Exactly IS PR?

The term ‘public relations’ is so common and you would think that there would be a sound understanding what PR really is however, it may surprise you to know that most people think PR is all about writing press releases. While this is true to some extent... Read >